Brand films, ad films and the campaigns around them. Built calmly, priced honestly.
We make commercial films for brands out of Mumbai. Brand anchors, ad films, launch pieces, corporate stories and the social ecosystem that has to live around all of them.
Our view on this work is fairly simple and slightly unfashionable. The camera body is the least interesting variable on a set. What actually decides whether a film reads as premium, in order, is the lighting and how it is shaped, the lens choice, the production design, the grip department, hair and makeup, the colour grade, the sound mix, and the rhythm of the edit. The sensor comes last. A Blackmagic with a good gaffer and a proper grade beats an Alexa lit by a laptop LED every single time.
The second thing we believe is that opacity about money helps nobody. We publish our budget tiers openly, we quote from a written brief within 48 hours, and we build a swing window into the schedule so the shot nobody thought of at 4pm does not blow up the day.
Calm sets make better films. That is most of the method.
We publish these openly because opacity about pricing is an industry habit that helps nobody. Know what things cost and you can plan properly, push back on quotes that do not add up, and spend where it matters.
Ranges assume Mumbai, exclude talent fees for celebrity faces, media buys and travel outside the city. For a precise number, send us the brief. Our full tier breakdown lives in this Journal post.
Honestly, it depends on scope, but our working tiers are Rs 1 Lakh for a founder-tier single-setup film, Rs 5 Lakh for a properly crewed brand film, and Rs 15 Lakh and up for campaign work with full department heads. The biggest jump between tiers is not the camera. It is that each department gets its own head instead of one person doing two jobs. We break this down department by department in our Journal.
Four to eight weeks from brief to delivery for most brand films. Two to three weeks of pre-production, one to two shoot days, and two to four weeks of post depending on how much sound design and grading the film needs. We lock picture before starting the grade, which is slower on paper and better in the end.
Five lines in an email. Where the film will run, what deliverables you need, the script or scope, the real deadline, and two or three reference films. With that we can put a costed quote back to you within 48 hours.
We spec the camera to the job, and we will tell you plainly when it does not matter. For roughly 80 percent of the brand films we shoot, the camera choice is a rounding error in the final result. If someone quotes you three lakh more for a fancier camera and nothing else changes, you are paying for a logo on a rental invoice. Ask what else changes.
Yes, if it is scheduled. A genuinely small extra shot on a lit, dressed set is a twenty minute exercise, not five minutes, once you count relighting, camera repositioning, continuity reset and makeup touch-up. We build a swing window into the schedule for exactly this. Tell us at breakfast rather than at 4pm and it costs nothing.
No. We are a production studio. We deliver every format and spec you need for your channels, but the media plan and buy sit with you or your agency. Our numbers are production numbers, not media numbers.