Yellow Cloud started with a hunch about the future and a serious soft spot for one colour.
Long before remote work and the cloud were everyday words, we were hooked on a single idea: a world that was connected, collaborative and gloriously borderless. The Cloud stood for exactly that. Not storage, not servers, but pure possibility. The freedom to create and build with anyone, anywhere, without the usual limits getting in the way.
Yellow was the more personal pick. Almost everywhere you look it means optimism, energy, curiosity and forward thinking. It is the colour of ideas and imagination, of spotting an opportunity precisely where everyone else sees a wall. Put the two together and Yellow Cloud became our shorthand for optimistic creativity with its eyes firmly on the future.
Then came the last word. Not Agency. Not Productions. Not Media. Studio. Because we never wanted to feel like a transaction. A studio is intimate, hands on and pleasantly obsessive: you work directly with the people actually shaping the work, and quality always beats volume.
Today that philosophy runs through everything we make. Yellow Cloud Studio lives where creativity, technology and human connection meet, blending strategy, visual storytelling and new tools to make work that is beautiful, meaningful and built for whatever comes next.
Yellow is optimism. Cloud is possibility. Studio is craftsmanship.
Together, they are how we create.
The human behind the cloud.
Camera enthusiast. Professional overthinker. Hot Wheels collector. Akash Shah started Yellow Cloud Studio after discovering that turning ideas into visuals was far more fun than having a normal hobby.
Armed with cameras, curiosity, and an unhealthy obsession with details most people never notice, he spends his days helping brands create photography, films and AI powered content that people actually want to look at.
Part Director of Photography, part creative producer, part technology nerd, Akash believes great creative work happens when imagination is given the freedom to roam and the discipline to execute.
When he is not behind a camera, he is usually exploring new creative tools, chasing ambitious ideas, adding another Hot Wheels car to the collection, or convincing himself that just one more revision will make it perfect.
House rules.
No house style
Every brand gets its own look. We start from the story, not a template we’re quietly reusing for the fifth time.
Good light, always
We’ll move the call time and wait for the right moment. It always, always shows up on screen.
Make it, don’t fake it
Real craft on every frame, whether it’s a full crew, one creator with a phone, or a shiny new AI pipeline.
Deadlines matter too
Ambitious and on time aren’t enemies. We plan for both, so launch day stays boring, in the best possible way.
The brands that have trusted the cloud.
- Nykaa
- Kay Beauty
- The Face Shop
- Lakmé
- NARS
- Bobbi Brown
- Dove
- Simple
- Kiro
- Foxtale
- Nature Spell India
- Lovechild by Masaba
- Forever52
- Paula's Choice
- LOVETC
Names, not logos, on purpose. Some of this work was for the brand directly and some through their agencies and partners. Ask for the reel and we will send the work that is cleared to share.